There are lots of factors that go into web design. No matter no much time you spend designing a website, it will be hard to know what will be working the best for you. This is why we are going to go over some helpful tips for amazing web design. These tips should help your website convert better and look beautiful. Let’s dive right into how to make your website an effective marketing tool.
Place a Call to Action in Multiple Places
Oftentimes, businesses will place a Call to Action (CTA) at the top of their websites. However, most people are not ready to buy something as soon as they reach your website. That’s why you need to give them time to read more about what you are selling. Place your CTA in a few places down the page. Make sure to place at least one more CTA beyond the “fold” of the page, which is what people have to scroll down to see.
Avoid Using Homepage Image Sliders
Image sliders have been used for years, but the problem with them being on the homepage is that a majority of visitors will only ever see the first image. Anything that you have on slides beyond the first one are far less likely to be seen by anyone. If you want to use a CTA within an image slider, make sure it’s on the featured image, instead of being tucked away in the back of an image carousel.
Optimize Email Signup Forms
Email is still one of the most powerful and effective lead conversion tools available today. You will want to make sure you have a call to action for your website’s visitors to subscribe to your email list. Wherever you put the signup form, make sure it stands out. Also, tell people what they will receive when they give you their email address. You can even boast your high subscriber count if you have an impressive one. You want to grab as many email addresses as possible, so pay special attention to this one.
There is always something to improve when it comes to web design. You may feel confident to apply these tips on your own, or you can talk with a professional who can help you with custom web design in West Palm Beach, FL. No matter what you decide to do, you now know what can help your website be better than it is.