Lead generation is incredibly important for any business online. When you have a website, you are able to use it as a lead magnet and increase your sales by converting those leads. There will be specific pages and elements you have on your website that will maximize your sales. We are going to go over how you can become a pro at lead generation and skyrocket your sales.
Create a Lead Magnet Blog Post
Content marketing is huge these days because the biggest search engine out there, Google, ranks websites and web pages based on the content they have. Gone are the days where you could just stuff keywords into a web page and see it shoot up to the first page on the search engine results pages (SERPs). These days, you need to provide long-form content that is engaging, informative, and valuable. Anything above 300 words is good but if you want a blog post to become a lead magnet, you should shoot for it to be over 2,000 words.
Have an E-mail Signup Form
An e-mail signup form with an easily-visible call to action (CTA) will boost your lead generation. A great signup form will get people to add themselves to your mailing list, which you can then use to share promotions and other news with them. E-mail has a high conversion rate, so this could be one of the most effective ways of reaching your audience.
Include Social Sharing Buttons
Social media is incredibly popular today, but you probably don’t need us to tell you that. Make it easy to share content on your website by having social media buttons either above or below the article. You can also use sharing widgets that display the counters for how many times your content was liked or shared. However, if you don’t have popular content, meaning the share and like counts are low, don’t display the number totals. That could actually hurt you!
Now you know a little more about how to maximize lead generation on your website. With these tools in your arsenal, you will have an easier time converting visitors to your website into paying customers. If you need additional help with lead generation, you can get help from a local SEO agency in West Palm Beach, FL. It will be a worthwhile investment for you to further your lead generation practices, so make it a priority.