January 16, 2020

How to Create a Social Media Marketing Strategy

Maintaining an active presence on social media is a key feature of any marketing strategy today. If you don't have a presence on at least one popular social media platform, you are doing your business a disservice. The more specific you make your strategy, the more success it will have. We are going to go over a few steps you should take if you want to create an effective social media marketing strategy.

Know Your Audience

To be successful and ensure you get the highest conversion rates possible, you need to know your audience. Identify the profile of the ideal customer, so you can frame everything you do on social media towards that type of person. You want this kind of person to like, comment, and share your social media content and act as a de facto brand ambassador.

Research Your Competition

You should also look at what your competition is doing to be successful. You can take notes on what they are doing successfully and use it as a template for your strategy. This also gives you an understanding of what is expected within your niche.

Create Your Social Media Presence

Determine which social network would lead to the highest conversions for your business and niche. Your strategy will slightly differ depending on what social media platform you are on. You can create a statement of intention for what you plan on using each social media platform for. You may use Facebook primarily for customer service and Instagram to show off your products and share you company culture.

Look for Inspiration

While you always want to make sure your brand stays unique, you should look to others to find inspiration. Take a look at your favorite brands on the major social networks your are on. What are some of tactics they are using to generate more user engagement? Whatever you do, maintain a consistent voice, so that people get start getting accustomed to your brand being almost like a unique person.

Creating a Posting Schedule

To keep you on track and stay engaged, create a post calendar that tells you when you are going to be posting a particular type of post. Schedule content to be posted at the times when it would deliver the maximum impact, meaning when your audience is the most active on social media.

Now that you know how to create a social media marketing strategy, you can get started right away. If you find all of this overwhelming, you can look into affordable social media marketing companies in West Palm Beach, FL that can help you.