A small business today is at a severe disadvantage if it does not have an online presence. Starting a website for a business should be one of the main points of focus for any startup. This is why we are going to do a brief overview of what you need to do in order to start a small business website. Here are the steps you will have to take.
Decide on What the Domain Name Should Be
Your website needs to have a domain name first. You may naturally want to simply use the name of your business as the website URL. However, it may be taken, which will require you to get a little more creative. Whatever you decide on, avoid making it too long and exclude numbers, dashes, abbreviations, and acronyms, so that you don’t confuse people.
Choose a Web Host
Your website needs a place for all of its data to be stored and accessed by the public. Shared web hosting is the more affordable option, where your website is on a computer server that hosts hundreds, or thousands, or other websites. If you choose a dedicated server, your website is the only website on the server. This allows for your site to be faster, which can be helpful for your business.
Install Content Management Software
These days, a plurality of websites are hosted using the WordPress content management system (CMS). Its ease of use, speed, and customization abilities have cemented it as the preferred choice. The best part of all is that it’s free.
Set Up Static Web Pages
Besides setting up a static homepage that has information about your business, you should set up a few other pages as well, such as a Contact, About, Services, and Blog page. Make it clear what your business is about, have a Call to Action (CTA) clearly visible, speed up your website using cache plugins, and avoid using sterilized stock photos, as they seem fake and impersonal.
This is an overview of what you need to do if you want to start a small business website. It may seem like a lot, which is why you can get professional help from business website developers in Lake Worth, FL. The bottom line is that your business will suffer if you don’t have a website for it, so get going to start one up as soon as possible.