Client

Matthew Goodrich is a long-time friend and client of the company. He is a local family- and businessman here in Palm Beach Gardens, FL. Before focusing on real estate he was the owner of several gyms in the area. We built and managed the website for that gym and have been working together successfully since! Matt is an amazing person to get to know, he is always very motivated and dedicated to his clients! He buys and sells luxury homes all over Palm Beach county, focusing especially on Palm Beach Gardens, North Palm Beach, Jupiter, and Tequesta.

Objectives

The goal was to create Matt an excellent new brand and new website which represents the luxury real estate niche he is in. The plan was to create a website which includes landing pages for new visitors coming in through Google and Facebook ads.

Solutions

We tweaked the existing logo Matt provided and created a new brand style out of it. We changed from a bright gold to a smoother platinum, because we found that the yellow/gold color was too bright.

Then we created Goodrich Luxury a completely custom website based on this brand style and all of the content that he wanted to display. We integrated an IDX system using FlexMLS so website visitors can browse property listings here in South Florida.

We also created a landing page with functionality that allows users to get instant free home evaluations by entering their address and submitting their contact info. Matt then instantly has this information and can reach out to the client to help them with their real estate quest.

Future

We are in the early stages of online marketing for both paid and organic traffic. We have begun Facebook and Google ads so we get can have instant outreach and traffic. We will be experimenting and comparing many different ad platforms and ad formats to find the best of the best online marketing methods. At the same time we have begun onsite search engine optimization of the website, where we integrate many different locally searched keywords into the website so that Goodrich Luxury is on the map. We are also starting with a small social media posting and outreach plan, we are focusing on Facebook, LinkedIn, and Google Business at the moment.

Services provided

Custom website development

MLS IDX system integration

Home evaluation functionality

Custom landing pages

Logo, branding

Local SEO

Social media management

Paid ad campaigns

Ad design, graphic design