Every business needs a website today. However, simply having a website is not enough. It needs to be optimized in a way so that you are driving more traffic to it. There are plenty of ways to do this. One of those is impressing potential customers with the user experience they have on your website. Having a well-designed website will help you convert visitors to your website into paying customers. Here are a couple of effective website design hacks that will increase your sales.
Use Professional and Paid Themes
WordPress is the most popular content management system (CMS) on the internet right now. It is what powers a significant number of websites you visit every day. There are thousands of free themes you can download and install on your website, which is something quite a few businesses to do minimize their costs. However, free themes are usually bare-bones and not designed with businesses in mind. Also, they have been used over and over, which won’t make you stand out that well. They are also not updated often.
You want to avoid your website looking cheap and not having options to customize it that much. Instead, use professional themes that you have to pay some money for. There are some incredible themes out there that are designed for specific niches and allow for plenty of tweaking, helping you tweak them to fit your brand.
Use An Animated Call to Action
A call to action (CTA) is a message to potential customers that encourages them to buy into something you are selling. This is essential for any business website. Most CTAs are text or image-based. However, a CTA with a video gets nearly four times the amount of clicks that a normal CTA gets. Animated CTAs have been shown to be incredibly effective since they capture the attention of the visitors to your website, increasing the chance that they will click on them. Remember that you only have a few seconds to capture someone’s attention, so you need to make your effort in creating a CTA count.
These are website design hacks that professional web designers know and apply. You can either do these yourself or look at local website designers in Boynton Beach, FL to hire and let them do it for you. The bottom line is that when you optimize your website’s design, you increase your potential to boost your sales.