What Does an SEO Agency Do?

You have probably heard the term "search engine optimization" or SEO for short. However, what does it mean and why is it important? You may wonder why you need an SEO agency to do anything for you. We are going to go over exactly what an SEO agency does and why hiring one can be the difference between you having lackluster and stellar sales. Here's what an SEO agency can do for you.

On-Page SEO and Off-Page SEO

Two major types of search engine optimization are on-page and off-page SEO. On-page SEO involves aspects of your website you can easily change, such as the structure of the links, the formatting, how you use your headers, and more. Off-page SEO involves things you are not able to do directly from your website. This includes link building, outreach, and more.

Keyword Research

Keyword research involves finding out what the best search terms and phrases are, to get more traffic to your company's website. This involves lots of research, given how many different factors there are in determining how good a keyword is for your specific business. When conducting keyword research, an SEO agency considers the search volume, amount of competition for a particular keyword, and what the intentions are of people using a particular keyword.

Competitor Research

One of the most essential components of an SEO strategy is researching your competitors. Thankfully, this has been made easier with the internet, where you can uncover all sorts of data. If you find a competitor that is successful, you can model our strategy by looking at what they are doing, seeing similar success. Backlinks of competitors need to be monitored, so that link opportunities can be found. It also involved uncovering which competitors outrank you when it comes to specific keywords. It also involves looking at the websites of competitors to look at the type of content they are producing and how they promote it.

Wrapping Up

There is more to what an SEO agency can do for you, but these are some of the most important aspects for you to consider. Now that you know what an SEO agency does, you probably want to find a local SEO agency near you in Lake Worth, FL. When you hire a professional SEO company that has years of experience with helping businesses optimize their online presence, you open the doors to more success than you have ever had in the past.